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On competitor intelligence.

Guides and strategies on competitor campaign tracking, competitive intelligence and promotion monitoring.

IGAMING5 min read

Tracking competitor bonuses and promotions: a working setup for iGaming teams

The headline percentage lies on its own. How to record a bonus as rate, minimum deposit, maximum payout and wagering requirement, and compare it properly.

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E-COMMERCE4 min read

Catching competitor discounts before the season starts

A competitor's campaign preparation becomes visible from the outside weeks before the announcement. A pre-season monitoring calendar and thresholds written in advance.

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GUIDE5 min read

How to do competitor analysis: a step-by-step guide

Six steps to competitor analysis that survives: narrow the list, write the question, split the sources, define fields, set frequency and ownership, close with a decision.

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ENGINEERING4 min read

The engineering problems behind monitoring competitor sites

The first prototype takes an afternoon. The problems start in week two: client-side rendering, bot defences, noisy DOMs and the real price of keeping evidence.

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OPERATIONS5 min read

Routing competitor alerts to your team

Competitor monitoring rarely dies at collection, it dies at distribution. A routing setup that tiers events, sets thresholds and cuts the noise.

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GUIDE6 min read

How to track competitor campaigns? The 2026 guide

From manual checking to automated intelligence: on which surfaces, how often and with what evidence do you track competitor campaigns?

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STRATEGY5 min read

Why isn't 'the page changed' enough in competitor monitoring?

A change notification throws a diff and leaves the interpretation to you. Structured intelligence tells you what happened — the decision, not the noise.

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E-COMMERCE4 min read

Not missing competitor discounts in e-commerce

Discount wars turn over within hours. The practical way to catch a competitor's campaign and shipping moves before it's too late.

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Blog · Adversee — On competitor intelligence · Adversee